He was born Charles-Edouard Jeanneret in Switzerland in 1887. When he was 29, he went to Paris, where he soon after adopted his maternal grandfather's name, Le Corbusier, as his pseudonym. Jeanneret had been a small-town architect; Le Corbusier was a visionary. He believed that architecture had lost its way. Art Nouveau, all curves and sinuous decorations, had burned itself out in a brilliant burst of exuberance; the seductive Art Deco style promised to do the same. The Arts and Crafts movement had adherents all over Europe, but as the name implies, it was hardly representative of an industrial age. Le Corbusier maintained that this new age deserved a brand-new architecture. "We must start again from zero," he proclaimed.