Born in London in 1955, Petra Blaise founded Amsterdam-based Inside Outside in 1991.

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Petra Blaisse started her career in 1978 at the Stedelijk Museum in Amsterdam, in the Department of Applied Arts.

1986 onwards, she worked as freelance exhibition designer and won distinction for her installations of architectural works. Gradually her focus shifted to the use of textiles, light and finishes in interior space and, at the same time, to the design of gardens and landscapes.

In 1991, she founded Inside Outside. The studio worked in a multitude of creative areas, including textile, landscape and exhibition design. From 1999 Blaisse invited specialist of various disciplines to work with her and currently the team consists of about ten people of different professions and nationalities.

Source:

“Petra Blaisse - Inside Outside.” n.d. Inside Outside. Accessed March 18, 2023. https://www.insideoutside.nl/Petra-Blaisse. Archived at: https://perma.cc/N4QR-3RKE.