In this paper Fathy makes the observation that artistic and decorative elements and characteristics are habitually absent from the daily lives of farmers and rural inhabitants. He calls for the introduction and strengthening of artistic taste in rural settings by increasing the use of artistic motifs in rural construction and design.
Fathy, Hassan. Memorandum On The Program For The Study Of The Popular Decorative Arts Of The Rural Area. Hassan Fathy Archives. Aga Khan Trust for Culture. Geneva, Switzerland.
Aga Khan Trust for Culture