message_31380

Theory and Criticism
 
Media and Architecture> influences of one on another
Media and in its pure abstract sense and architecture in its brutal form are two extremes that are comming together in sophisticated manner where neither media is 2 dimensional nor architecture is 3 dimesnional.

We can call it merging of Image of Media into Form of an architecture with 'Sign' as common thread or as a juxtaposed medium.

The media are playing an ever greater role in our personal and social lives, and have dramatically transformed our society in such a way that we are exposed to many unexplored facets of life. Technology and particularly digital technology has pushed media in unbounded zone where neither media nor technology is independent of each other. Media projects objects to be predominantly consumed by sign, image and brand values for a particular operation of emotional or material concern, than any architectural occurrence or cultural justification. The proliferation of signs and information in the media leads to a collapse of meaning and destruction of distinctions between media and reality. Here we need new theories to illuminate multi-faceted and significant roles of the media in contemporary capitalist societies.

Relevance of ��media-studies�� is seen in the discussions on cultural conditions and consumption of Signs in day to day life. We can see that objects have predominantly been consumed by sign, image and brand values for a particular operation of emotional or material concern, than any architectural occurrence or cultural justification. Times Square in New York is the disastrous victim of this ��effect��. The diesel advertisement states that the product is not consumed by its appropriateness or by its utility values, but by the image associations and life-style attributes. Here we talk about Change, as being acquired, proliferates in various manifestive forms in society in terms of consumption patterns.

Here, I am opening a discussion with invited views from creative critical thinking mind.
Samarth Maradia
Responses
 
Media and Architecture> influences of one on another

Hey Samarth

Happy New Year 2004.

 

Media Centre as a Landmark for city

 

Happy New Year

Hicham

Hicham Maged
Search

Thumbnails
View

This site is adjusted only for landscape mode. Please rotate your device for properly using Archnet.org
We are sorry, we are still working on adjusting Archnet.org for Metro IE. Please use another browser for the best experience with our site.