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Professional Practice
 
What supports "success"? How directly related are success and good design?
What supports "success"? How directly related are success and good design?
Rina Salvi
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What supports
Rina, I imagine success and good design have very little in common.

This is the old story of somone making a better mousetrap, but without promotion and communication no one will ever hear of the better mousetrap.

What you see in the glossy architectural magazines, journals, TV programmes, etc is usually media hype which bears little or no relation to the value of the design.

So either go in for wearing all black and look unkempt (like a beatnik) or find someone to front for you, and you will be a roaring success regardless of what you design. :)))
Frank John Snelling
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