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Urban Design
 
media architecture: its future impact on the indian urbanscape
as a research topic for my final year, i have taken up media's role in architecture. Large media screens which are becoming more and more omnipresent in the urban environment, facades of buildings becoming large billboards just for commercial propaganda, what is the architect's role in predesigning right from the concept stage the facade of his buildings so that the advertiser doesnot turn the buildings into any other display board for ads..are some of the issues i want 2 address in my research....i am concerned with the evolution of media architecture,what led to the integrating of media facades with the building..i have studied certain examples like the kunsthaus graz museum,dexia tower, blinkenlights, allianz stadium etc.
Richa Kumar
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media architecture: its future impact on the indian urbanscape
the chanel building, in ginza tokyo can be said to be a subtle example of a media facade...
Richa Kumar
media architecture: its future impact on the indian urbanscape
Wow u have a really interesting topic here.I think u hve covered the main bldgs associated with media architecture.A lot of the top architects are now looking at making their facades dynamic and everchanging..A trend noticed worldwide.Regarding its impact on the urbanscape i'm sure a few professionals wud have a few things to say about how media architecture may begin to evolve around in India.
Dave Draper
media architecture: its future impact on the indian urbanscape
thnx prashant,
actually wat u said is right...but also currently what is happening is building facades are being given a superficial layer of LED's...n a lot of interactive art is coming into play on to the building's facade..this also in a way helps the urban public to be an active participant of the public space, for example take dexia tower, with its touch pad screen which is linked to the facade of the tower..or may be the crown fountain in chicago..but the vital question remains that are these dynamic displays which integrate with the facade of the building prevent the building from turning into any other facade of commercial monologue or a billboard...
Richa Kumar
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