This 328-bed holiday resort is a product of a general drive by Club Med to upgrade its image with a new phase of developments that are more integrated with the culture of the host country. The complex was built using local craft techniques and materials. Its reinforced concrete structure is finished with coloured render and decorative terracotta bricks and tilework. The arrangement of the spaces takes account of the topography of the site and reproduces the rhythms of traditional Moroccan architecture, featuring elements such as patios, colonnades and fountains.
Club Med La Palmeraie Presentation Panels. Courtesy of Architect. Geneva: Aga Khan Award for Architecture, 2007.
In the Aga Khan Award for Architecture, projects enrolled in the nomination process are documented by the architect(s). In addition to submitting images and drawings, architects are asked to complete a detailed questionnaire pertaining to use, cost, environmental and climatic factors, construction materials, building schedule, and, more importantly, design concepts and each project's significance within its own context and to present the project in two A3 panels.